Akshay KatkadeSenior Product Designer at ADP
Senior Product Designer with 8+ years in enterprise and B2B SaaS. I take tangled workflows (payroll service calls, supply-chain planning, private-banking platforms) and turn them into products people can trust under pressure.
↓47%
Average handle time
20–25 min to 11–13 min on two ADP guided flows. Tracked by ADP SBS operations. Guided Flows
$1.34M
Business value
Shell S&OP Right, assessed by Shell's business team after production rollout. S&OP Right
3,000+
Hours saved a year
Shell S&OP Right, as reported by the client business team. S&OP Right
(01)Selected work
One pattern for every guided flow. Calls 47% shorter on the first two flows measured.
The problem was never the data. It was visibility.
Ten products, one bank.
The brief said developer portal.
(02) Form / Function / Feeling
01 / 03
Typography, composition, industrial and retail design, photography. My foundation is from NID, and it shapes how I think about digital and physical experiences alike.
02 / 03
Enterprise workflows, design systems, information architecture and the business rules underneath. Where a screen has to be correct before it can be beautiful.
03 / 03
Music, mentoring and the human side of design. I produce music as Rudraz Music, and I mentor designers on ADPList.
(03)How I work
Mapping use cases across ADP's older guided flows exposed the same problems everywhere. I proposed a shared framework instead of building five more look-alike flows.
From the case study: ADP Guided FlowsKnowledge Bites puts a 3–4 bullet summary and a link to the full article inside the flow, so associates stop searching for it mid-call.
From the case study: ADP Guided FlowsPower BI couldn't reproduce Shell's design system. I explored alternatives, then designed deliberately for what the tool could do. It shipped.
From the case study: Shell S&OP RightBefore anyone picked a design system for a Swiss private bank, I audited every product against Nielsen's heuristics and WCAG. The decision came from evidence, not taste.
From the case study: Swiss private bankFlexCloud's brief said developer portal. Thirteen interviews later, five levels of scope had to be settled before a single wireframe.
From the case study: FlexCloud(04) Beyond the interface
Work outside the enterprise grid. The concepts below are academic or competition projects, not shipped client work.
Music production
I compose and produce music independently as Rudraz Music. It's the same loop as product work: an idea, many iterations, and the discipline to call something finished.
Rudraz Music on Instagram (opens in a new tab)A redesign of the hotel minibar, aimed at the hotel-room experience.
A modular health wearable belt, an entry for the Tata wearable design challenge.
Identity, packaging and retail experience for a gaming-space concept.
A social-innovation concept on emergency-vehicle commuting. Gold at UX India.
(05) About
My work sits where users decide under time pressure, work through a complicated process, or handle exceptions. I look at the whole system: user goals, information architecture, business rules, operational reality and technical limits. Then I design patterns that scale instead of one-off screens.
I mentor designers on ADPList, and I've taught and reviewed work in design schools, including sitting on juries for product and industrial design students.
(06) Contact
I'm interested in conversations about senior, lead and principal product design work on complex products, design systems and enterprise platforms, and in mentoring designers.
Emailkatkadeakshay02@gmail.comHyderabad IST